Blog

With more businesses adapting to using Zoom, we've pulled together some hints and tips.

In light of the everchanging Covid-19 situation, our team decamped from our office at the end of last week and so far, it has worked well. Discover more about our top tips for working at home.

January is typically a month of planning, creating your to do lists and setting goals, both in your personal and business life. Do you have a marketing strategy in place, does it need refreshing, is it working?

Giving back is extremely important to us as a team and in 2019 we were fortunate enough to work with and support various local and international charities.

We work with SMEs of various sizes and as we go about our work, we are finding that many are struggling to attract the young talent they need to help their business to thrive and grow. In fact, such is the problem that a number of clients have asked us if we can help them to appeal to a younger audience of potential employees.

The big question is: how do you get ‘marketing from the inside’ to work for you?

An increasing proportion of marketing budgets are being spent on influencer-led marketing campaigns, particularly among consumer-facing brands. In fact, according to research by Rakuten Marketing, the percentage of marketing budgets being set aside for these campaigns has almost doubled since 2017 to around 40%. So what is influencer marketing? Who are influencers and why are companies so keen to enlist their support in promoting their brands?

Here at Intandem  we’re all romantics  at heart. After all, ‘love’ is one of our core values. So during February, the month of Valentine’s Day, we got thinking how working with an agency is like a romantic relationship.

There’s no denying it, the digital revolution isn’t on its way. It’s here and its happening now. Whether we like it or not, our increasing reliance and the impact of new technology affects everything, including our work and how we do business. Of course, in the marketing industry, ‘digital’ is something I’m reading about all the time, however one particular article caught my eye recently and made me think, how do we fully embrace the digital revolution and how should our businesses be transforming?

I know, I know, it sounds like I’ve turned into one of those people who preaches about yoga and mindfulness and ‘finding themselves’. I haven’t, I promise. I did, however, think it would be interesting to share my insights into what doing 30 days of yoga has taught me, and how I think this can be translated into our businesses.

We are now over two months on from GDPR and thankfully the world has not ended! The media attention, scaremongering and panic caused by the new legislation was unprecedented, despite, or perhaps because of, the amount of uncertainty surrounding it. We recently attended a GDPR seminar kindly hosted by Andrew Jackson Solicitors and were pleased to hear words of reassurance from their team. More clear guidance is on its way and the Information Commissioner's Office (ICO) knows it needs to provide more clarification. So, post the 25th May, what are our words of reassurance when it comes to marketing?

As you settle back during the Christmas break you may start to consider your marketing for 2018 and how your business can further embrace digital in the coming year. The first thing to think about is creating a digital marketing strategy. It can be tempting to dive straight in with different digital tactics, such as advertising, SEO or pay per click campaigns, however taking the time to think about your overarching goals and objectives first will pay dividends in the long run.