How can working with a PR agency help your business?
A properly planned PR strategy helps to publicise what’s going well in your business, will help to build your reputation and can safeguard it in a crisis.
We have a proven track record of working with clients across Yorkshire, London and the UK to develop professionally managed, creative PR campaigns that will amplify your business and enhance your reputation.
Why invest in your PR?
A vital part of your marketing and communications mix, successful PR can help:
- Raise your profile and build your reputation
- Secure great coverage with target media outlets
- Attract more customers
- Increase employee engagement and attract new talent
- Improve your website search engine rankings
What we do
We start by clearly defining the goals and purpose of your PR activity, who you want to target and what you want to say to them. We then create a focused PR plan that will achieve your PR goals.
Drawing out key stories, we help you to get the right messages to the right people, at the right time. This will most likely be a mix of press releases, photo opportunities, development of feature opportunities, social media activity and internal communications.
With extensive national and regional media contacts, and excellent relationships with key journalists, we will conduct intensive media relations to help ensure your story is published. This might be through traditional media outlets such as local newspapers, regional business press, national TV and trade magazines or online media outlets and social media platforms. We can support your internal communications strategy using your stories to motivate your team and attract new talent.
We can also approach our growing list of local and regional online influencers with opportunities to support your brand’s PR strategy.
We’ll make sure you are prepared with a crisis communications plan in place and, should anything happen, we’ll be on hand to manage the situation and help to protect your reputation.
Why work with us?
Our strategic approach will maximise the results from your investment by integrating your PR strategy with your wider marketing activity and measuring success by the overall growth and success of the business, not just column inches!
To learn more about how our PR activity has proven a great success for many of our clients, please take a look at some of our client projects.