Blog

Influencer marketing: what is it, why is it popular and should you invest in it? Understand what influencer marketing is and the benefits, challenges and key points to consider when creating your marketing strategy.

Understanding the difference between reactive PR and proactive PR is integral to creating a strategy that ensures your brand remains in touch with its values and vision. In this blog, we share what reactive PR is, the benefits and how it can improve your SEO.

Traditional PR (public relations) is a well-established part of the marketing mix, however, you may be increasingly hearing the term ‘Digital PR’ and wondering where it fits in. Take a read of our blog to learn more.

TikTok is the addictive app that’s taken the world by storm. But how do you know if it’s right for your business?

In this blog, we focus specifically on content planning, and share how to get started.

To help you to develop the correct writing style to suit business blog posts and ensure everything you’re writing is clear, concise and informative, we’ve put together a list of things you need to remember for effective writing.

Having recently hosted a series of social media and content marketing webinars, some of the most common questions we get asked are: should we have a blog?

As you think about ‘recovery’ in the wake of the pandemic, now is the time to consider ways of raising your company’s profile and making sure your business is visible.

Use this time to help build a stronger, more loyal team that will continue to serve your business well beyond this crisis. Keep your team connected and remember: be human.

With more businesses adapting to using Zoom, we've pulled together some hints and tips.

There’s no denying it, the digital revolution isn’t on its way. It’s here and its happening now. Whether we like it or not, our increasing reliance and the impact of new technology affects everything, including our work and how we do business. Of course, in the marketing industry, ‘digital’ is something I’m reading about all the time, however one particular article caught my eye recently and made me think, how do we fully embrace the digital revolution and how should our businesses be transforming?

We are now over two months on from GDPR and thankfully the world has not ended! The media attention, scaremongering and panic caused by the new legislation was unprecedented, despite, or perhaps because of, the amount of uncertainty surrounding it. We recently attended a GDPR seminar kindly hosted by Andrew Jackson Solicitors and were pleased to hear words of reassurance from their team. More clear guidance is on its way and the Information Commissioner's Office (ICO) knows it needs to provide more clarification. So, post the 25th May, what are our words of reassurance when it comes to marketing?