Social Media Marketing and Management
Social media is a hugely important part of any marketing or PR strategy. Whether you want to talk to a business or a consumer audience, there’s a social media platform out there that’s right for your organisation.
As a PR and marketing agency, we have experience of working with clients across Yorkshire, the UK and Europe to manage their social media platforms, helping to raise brand awareness and increasing the number of potential customers they are able to reach and engage with.
With expertise in creating content for multiple platforms including Instagram, Facebook, Twitter, LinkedIn, TikTok and Pinterest, we can create engaging and eye-catching content that will build your online reach and engagement.
Why invest in your social media?
Properly managed social media as part of your marketing, PR and communications mix will bring you:
- Increased website traffic
- More customer enquiries
- Engagement with existing and potential customers
- Measurable results for your investment
- Increased customer trust and loyalty
What we do
We approach content creation and social media management from a strategic point of view. For it to be effective and to deliver results, it needs to be aligned with your wider business goals, feel authentic and be well managed so that your content is consistent and remains on-brand.
We’ll conduct an audit of your current social media content and activity, identifying areas that are working well, and those that offer opportunities for improvement. We’ll agree which social media platforms to focus on and create a plan which clearly defines the audiences you want to reach and the messages you want them to hear.
Our strategic approach means that we may also identity other longer form content that needs to be created in order to reach these audiences with the right messages, and amplify your online presence. This could include website content, new landing pages, news stories, case studies and blogs.
You may or may not already have brand guidelines. If you do, we’ll work with these to ensure the tone of voice, graphics and imagery used across your social media is an authentic reflection on your brand. If you don’t have existing brand guidelines, we’ll work with you to develop a social media style that you’re happy with and works with your business.
Social Media Advertising
Paid social media advertising is one of the most effective forms of digital advertising as it can be highly targeted and relatively inexpensive.
We are experienced in running effective paid social media advertising campaigns across social media platforms including Facebook, Instagram and LinkedIn. We can create advertising campaigns that help you to achieve your marketing objectives, whether your aim is to sell your products or services, build brand awareness or drive traffic to your website.
We’ll also help you to reach new audiences, targeting key demographics through location, age, gender, interests and more, as well as your existing customers through re-targeting advertising.
We can help you to reach previously untapped audiences and create authentic content by using influencer marketing, as part of your overarching digital marketing strategy. We’ll manage the whole process, from identifying influencers that will be authentic to your brand, creating content briefs, arranging contracts and helping you to get the most out of influencer content. To find out more about how we can support you with influencer marketing, click here.
Why work with us?
Your social media strategy will be in expert hands. We have a proven track record of delivering results for organisations in various industries, including food and drink, property and tourism businesses across Yorkshire, UK and Europe, to help them to reach new customers, re-engage their existing audiences and increase their sales.
We’ll make sure your social media is working hard as part of your wider marketing and PR strategy, and not just a stand-alone tactic. Working to an overarching content plan that clearly showcases your brand, its values and what you can offer to your target audiences, we’ll create regular, high-quality posts on your behalf so you can relax when things get busy.
Our monthly digital reports will show the reach and engagement of your social media posts and the results they are generating. We’ll also help with ways to make your social media effective more effective, by suggesting great website and blog content, great imagery and much more, to help you increase the flow of customers to your business and maximise the results from your investment.