Why does your business need a Digital Marketing and Search Engine Optimisation Strategy?
Ultimately, the aim of your digital marketing and search engine optimisation (SEO) will be to drive traffic to your website, generating new leads and sales. To do this effectively, we take a strategic approach ensuring that it is always aligned with your wider business and communications objectives.
Why invest in digital marketing and SEO?
Search engine optimisation and digital marketing can:
- Increase website traffic
- Generate more customer enquiries
- Position you as an authority in your field
- Raise your profile
- Transform your business
What we do
We start by reviewing your website structure and content, looking at your website analytics and conducting a SEO audit to understand how your website is currently performing.
Armed with this information, we will then create a digital marketing plan designed to increase your website’s search engine rankings and generate more customer enquiries.
The first step is often improving the on-page content of your website and carrying out any technical fixes that might be needed. We’ll conduct extensive research into the search enquiries of your target audiences so that we can create content that is engaging and answers their needs. We help to position you as experts in your field so that potential customers, and search engines, will trust you.
We also identify ways to improve the conversion rate of visitors once they’re on your website. It’s one thing getting them there, it’s another managing to secure leads and sales!
With a solid foundation, we’ll then look at the best digital advertising opportunities to maximise the results from your investment. This might include social media advertising, pay per click (PPC), retargeting and email marketing.
Every month we’ll provide a report showing the results of our work and the difference it has made to your business.
Why work with us?
We won’t bombard you with technical jargon or bamboozle you with complex metrics – we’ll show you the results that matter.
We’ll take a strategic approach so that your SEO is targeted at the right audiences and your digital campaigns are built upon the foundations of a solid website – not just a stand alone tactic.
If you want help through the digital marketing maze, please get in touch.