Blog

An increasing proportion of marketing budgets are being spent on influencer-led marketing campaigns, particularly among consumer-facing brands. In fact, according to research by Rakuten Marketing, the percentage of marketing budgets being set aside for these campaigns has almost doubled since 2017 to around 40%. So what is influencer marketing? Who are influencers and why are companies so keen to enlist their support in promoting their brands?

Here at Intandem  we’re all romantics  at heart. After all, ‘love’ is one of our core values. So during February, the month of Valentine’s Day, we got thinking how working with an agency is like a romantic relationship.

There’s no denying it, the digital revolution isn’t on its way. It’s here and its happening now. Whether we like it or not, our increasing reliance and the impact of new technology affects everything, including our work and how we do business. Of course, in the marketing industry, ‘digital’ is something I’m reading about all the time, however one particular article caught my eye recently and made me think, how do we fully embrace the digital revolution and how should our businesses be transforming?

I know, I know, it sounds like I’ve turned into one of those people who preaches about yoga and mindfulness and ‘finding themselves’. I haven’t, I promise. I did, however, think it would be interesting to share my insights into what doing 30 days of yoga has taught me, and how I think this can be translated into our businesses.

We are now over two months on from GDPR and thankfully the world has not ended! The media attention, scaremongering and panic caused by the new legislation was unprecedented, despite, or perhaps because of, the amount of uncertainty surrounding it. We recently attended a GDPR seminar kindly hosted by Andrew Jackson Solicitors and were pleased to hear words of reassurance from their team. More clear guidance is on its way and the Information Commissioner's Office (ICO) knows it needs to provide more clarification. So, post the 25th May, what are our words of reassurance when it comes to marketing?

As you settle back during the Christmas break you may start to consider your marketing for 2018 and how your business can further embrace digital in the coming year. The first thing to think about is creating a digital marketing strategy. It can be tempting to dive straight in with different digital tactics, such as advertising, SEO or pay per click campaigns, however taking the time to think about your overarching goals and objectives first will pay dividends in the long run.

1.      Are you using the right platform? Make sure you’re using the right platforms to engage with your audience. Twitter and LinkedIn are good for B2B interaction whereas Facebook and Instagram are better for connecting with a consumer audience.

What is your business reputation worth? And how do you uphold it? If the salutary lesson of PR giant Bell Pottinger’s demise is anything to go by, the answer to the first question is ‘priceless’. The answer to the second is to work with integrity and instil your values throughout your business.

Pretty much every business we work with needs a website, whether it is to attract business enquiries, provide information or generate sales. However, we often meet new clients who are struggling to make their website work effectively to attract or convert customers into business opportunities. Here are some of our top tips to help you to get it right.

In this blog, we’ll talk about what a ‘brand’ actually is and each of the steps we go through to help you uncover your brand essence and create a truly authentic brand identity.

With the festive season in full swing, we’d like to introduce one of the wonderfully exciting new clients we’ve been working with this year. Internationally renowned, German Christmas decoration retailer, Käthe Wohlfahrt opened their UK shop in the heart of York this summer. Now occupying the beautiful medieval building on Stonegate, formerly Mulberry Hall, Käthe Wohlfahrt is bursting with unique, hand-crafted Christmas decorations, gifts and collectables. Not only are their products brilliant, the company is a shining example of how to build business success by living your brand values.

In this blog, we’d like to share with you a very exciting branding project we’ve been working on this year with one of York’s most respected local charities. We worked with York Against Cancer (YAC) to develop a new brand that truly reflected the organisation and its values as it approaches its 30th year in 2017.