Blog

As you think about ‘recovery’ in the wake of the pandemic, now is the time to consider ways of raising your company’s profile and making sure your business is visible.

Our five-step action plan of the things you need to think about to get your marketing, PR and communications up to speed so your business can get ahead.

Use this time to help build a stronger, more loyal team that will continue to serve your business well beyond this crisis. Keep your team connected and remember: be human.

January is typically a month of planning, creating your to do lists and setting goals, both in your personal and business life. Do you have a marketing strategy in place, does it need refreshing, is it working?

We work with SMEs of various sizes and as we go about our work, we are finding that many are struggling to attract the young talent they need to help their business to thrive and grow. In fact, such is the problem that a number of clients have asked us if we can help them to appeal to a younger audience of potential employees.

The big question is: how do you get ‘marketing from the inside’ to work for you?

An increasing proportion of marketing budgets are being spent on influencer-led marketing campaigns, particularly among consumer-facing brands. In fact, according to research by Rakuten Marketing, the percentage of marketing budgets being set aside for these campaigns has almost doubled since 2017 to around 40%. So what is influencer marketing? Who are influencers and why are companies so keen to enlist their support in promoting their brands?

Here at Intandem  we’re all romantics  at heart. After all, ‘love’ is one of our core values. So during February, the month of Valentine’s Day, we got thinking how working with an agency is like a romantic relationship.

There’s no denying it, the digital revolution isn’t on its way. It’s here and its happening now. Whether we like it or not, our increasing reliance and the impact of new technology affects everything, including our work and how we do business. Of course, in the marketing industry, ‘digital’ is something I’m reading about all the time, however one particular article caught my eye recently and made me think, how do we fully embrace the digital revolution and how should our businesses be transforming?

We are now over two months on from GDPR and thankfully the world has not ended! The media attention, scaremongering and panic caused by the new legislation was unprecedented, despite, or perhaps because of, the amount of uncertainty surrounding it. We recently attended a GDPR seminar kindly hosted by Andrew Jackson Solicitors and were pleased to hear words of reassurance from their team. More clear guidance is on its way and the Information Commissioner's Office (ICO) knows it needs to provide more clarification. So, post the 25th May, what are our words of reassurance when it comes to marketing?

Pretty much every business we work with needs a website, whether it is to attract business enquiries, provide information or generate sales. However, we often meet new clients who are struggling to make their website work effectively to attract or convert customers into business opportunities. Here are some of our top tips to help you to get it right.

In this blog, we’ll talk about what a ‘brand’ actually is and each of the steps we go through to help you uncover your brand essence and create a truly authentic brand identity.