York: 01904 637677 / Leeds: 0113 3720 006

York & North Yorkshire Growth Hub

Supporting the local business community with York & North Yorkshire Growth Hub’s webinar series

The challenge

In 2020, York & North Yorkshire Growth Hub worked with a small group of carefully selected industry experts to develop a programme of free webinars to support local businesses during the pandemic.

The Growth Hub’s measure of success was the number of local business owners attending webinars, which at the time were a fairly new concept.

We were also asked to create a series of social media, SEO and PR webinars as part of the programme and to create content which helped explain the benefits of attending these sessions.

Our solution

To promote the whole of the business support webinar series, which included a wide range of topics such leadership, mental health, digital marketing and business development, we developed and delivered a creative social media programme across LinkedIn, Twitter and Facebook. We also created and issued a highly targeted series of e-newsletters and emails to specific individuals.

We managed the programme content on the Growth Hub’s website, uploading all the webinars, creating simple sign-up forms, and ensured all the recordings were available on YouTube following the sessions.

Using our experience and expertise, we also created and delivered 15 marketing and PR masterclass webinars, which were uploaded to YouTube and received positive feedback.

We were delighted to work with the Growth Hub again in 2021 to promote their second webinar programme through targeted social media advertising. We also delivered a new series of strategic marketing planning webinars as part of the programme.

Our impact

The six-month social media and digital marketing campaign resulted in 1,256 attendee sign-ups across 43 webinars, with very positive feedback from attendees.

We also delivered 15 marketing and PR masterclass webinars as part of the programme.