Cheshire Balloon Fiesta

PR & Media Relations to get the first ever Cheshire Balloon Fiesta off to a flying start!

The Challenge

Following the success of the Yorkshire Balloon Fiesta, the event organisers needed help launching the first ever Cheshire Balloon Fiesta, which was being held at the stunning Bolesworth Castle in August.

The organisers wanted to draw as many families, couples and visitors as possible to attend the first weekend, enjoy a weekend of family fun, and drum up excitement for the event’s future at this location.

Our solution

To successfully launch the first event, we developed a PR campaign to generate excitement around the Fiesta, it’s unique offering and the stunning venue, using photos from its Yorkshire counterpart to position it as a must-see event for local, regional and national audiences.

Following the success of the initial launch, we released a series of announcements of the event’s schedule including musical acts and family activities to further position the event as the perfect weekend for local families to attend.

Using a database of media from across Cheshire, we invited select journalists and photographers to go onboard the weekend’s first hot air balloon flight to secure exclusive coverage at the start of the Fiesta.

The Outcome

We secured pre- and post-event coverage across local, regional and national media outlets, including BBC News, Cheshire Live, Chester Standard and Warrington Standard, to drum up the excitement and generate ticket sales for this brand-new event.

The press coverage helped to secure more than 15,000 visitors across the weekend, with further demand for 2024. We are excited to return to see the Fiesta return to Bolesworth Castle.