Bringing personality to bakery ingredients specialist Sonneveld UK
The Challenge
Sonneveld UK is the British arm of the Dutch Sonneveld Group, a specialist supplier of ingredient blends, release agents and clean-label solutions for the bakery industry. Well respected for its technical expertise, Sonneveld UK came to us wanting to build its profile in a competitive home market and stand out against bigger, better-known players. The company needed a partner to sharpen its UK positioning and bring personality to the brand, while staying true to its engineering and product roots.
Our Solution
Working closely with the Sonneveld team, we built a UK content and social media strategy grounded in the company’s own values: tenacious problem-solving, innovation and straight-talking partnership. This gave the brand a clearer, more confident UK voice, honest and knowledgeable, and willing to challenge how things have always been done.
This shaped an ongoing programme across LinkedIn, email and the website, built around content that speaks to each audience directly. We profile the people behind the products, bring technical expertise to life through masterclasses and demos, and turn customer wins into stories worth sharing. We produce content for product launches with teaser campaigns and proper follow-through, and keep the calendar consistent so the brand shows up reliably every month.
We continue to build Sonneveld UK’s profile across all three channels, writing in plain, conversational English that makes a big, technical category feel approachable, and showcasing the people, products and expertise behind a quietly brilliant business.
The Outcome
A clearer brand voice and a steady stream of credible content have helped position Sonneveld UK as a recognisable name in its market, growing its following, reach and engagement across the board. The email campaigns have outperformed previous email blasts, and the approach has earned attention with Sonneveld’s counterparts in other countries now adopting a similar strategy on LinkedIn.
The Impact
- 68% increase in followers since our work began
- 400% increase in monthly reach at its peak
- Email uplifts campaigns outperform previous email blasts
- Set a precedent UK approach is now being adopted by Sonneveld teams in other countries
“From our first meeting to now, the Intandem team have just understood the way we work and built a communication plan that has been fantastic. Copywriting from Helen is fabulous and always hits the mark. Sometimes you just find the best people and companies to work with, and with Intandem we did.”
Peter Egginton, Director UK, Sonneveld
