Media campaign for West Yorkshire Business Boost’s support programme, delivered by Exemplas

The Challenge

Create a media campaign for West Yorkshire Business Boost’s support programme, delivered by Exemplas, showcasing how the organisation has helped countless SMEs across the region realise their growth potential.

Remit – to identify five key storylines for the region’s business-to-business media: economic impact, job creation, export success, growth transformation and business innovation. The objective was to share examples of exceptional results and shine a spotlight on success stories with key stakeholders.

Our Solution

Drawing on a combination of opinion pieces, thought leadership content and case studies, we developed a targeted media relations campaign that brought these key themes to life. By identifying compelling business success stories and positioning them around the programme’s core achievements, we created a steady stream of newsworthy content tailored to Yorkshire’s business media.

The Outcome

The campaign generated a total of 30 press stories across Yorkshire, securing coverage in leading regional business publications including the Yorkshire Post, Yorkshire Business Insider, TheBusinessDesk.com and Bdaily. The resulting media exposure successfully highlighted the impact of the West Yorkshire Business Boost programme and amplified awareness of its support for SMEs across the region.

Headlines included

Leeds-based £5k start up business which began selling toys in 2017 is on track to turnover £9m

Leeds EdTech Firm Targets £400,000 Revenue Growth Through International Expansion

Young Leaders Fuel Growth At Huddersfield-Based Logistics Firm

New MD drives digital innovation at third-generation Yorkshire manufacturer