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McMillan & Associates

Refreshing HR experts, McMillan & Associates’ brand

The challenge

HR specialist Natalie McMillan launched McMillan & Associates in 2018 to provide straightforward, practical HR advice to SMEs across Yorkshire and the UK. The business has grown rapidly since then to become a team of six, with a wider range of services. They wanted to refresh the company branding and create a new website to reflect the growth and generate more enquiries.

Our solution? Design a marketing & branding strategy aligned with their vision

We helped Natalie and her team to create a marketing and branding strategy including defining their vision for the future, their company values and the look and feel of their brand. We clarified their target audiences and created key messages to help reposition them as a larger business with an increased range of HR and organisational development services and solutions.

We then created a refreshed and modern brand identity, to reflect their values and vision and created a new, easy to navigate, search engine friendly website which clearly outlined the strengths of the team and the range of services they provide.


“A huge thank you to you and all of the team. We are all delighted with the website and the logo. It reflects us as a team and our service perfectly.”

Natalie McMillan • Founder • McMillan & Associates