Attracting new students to the University of York

 

What was the situation?

In a highly competitive market place, the University of York wanted to attract new students and position its departments as leaders in their academic field by understanding their strengths and selling points.

What was our solution?

Over a three year period, we worked with 20 out of 28 of the university departments. For each department, we conducted extensive research, including competitor analysis, focus groups, attending visit and open days and looking at the University ‘through the eyes’ of potential students. We then helped each department to articulate why students should choose to study at York, using effective web content and distinctive brochures to present the ‘human face’ of the University and departments through photography, film and case studies.

Our work included:

- Brochures and website content for:  Archaeology, Arts and Humanities, Computer Science,  Environment, History of Art, History, Language and Linguistics,  Mathematics, Music, Philosophy, Physics,  Politics,  Social and Political Sciences, Social Policy and Social Work, Sociology    

- Videos for the Music and Politics, Economics and Philosophy  departments

What was the outcome?

Working with the University of York’s external relations and admissions teams, we helped improve undergraduate recruitment marketing Prospective students who saw the new materials said that they would be an influencing factor in their decision to come to York.  From the success of this work we won a competitive pitch to continue the work.

“Intandem has approached the University’s undergraduate recruitment with professionalism and creativity, resulting in high-impact, bespoke materials from brochures to websites. These bring out the strengths and individuality of each department and have been received positively by prospective students and their parents at open days. Intandem have built strong and lasting relationships with our internal communications and admissions teams and with individual departments, resulting in a smooth and dynamic process and a culture change in departments when it comes to undergraduate recruitment.” 

Joan Concannon  |  Director, External Relations  |  University of York

Intandem Communications | York PR & Marketing Agency

Brilliant results delivered through powerful communications

About Us

Intandem Communications is a PR  and marketing agency based in York. Our experienced team will help you get powerful results from your public relations, marketing and social media. We work with businesses across Yorkshire and nationwide and can help with your website, digital marketing, media relations, internal communications, market research and promotional campaigns.