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24 January 2024

Mastering the Marketing Puzzle: The importance of creating a comprehensive marketing plan for your business

Trying to navigate your marketing without a clear plan in place is like setting off on a road trip without a map (or your sat nav turned on!) and expecting to somehow make it to where you need to go.

With those who have a documented marketing strategy being 313% more likely to report success, it has never been a better time to start thinking about creating a comprehensive marketing plan that will set you up for success in the coming year.

Join our Senior Account Managers, Lauren Cooper and Georgie Harmer for an insightful session in partnership with Visit York where we will explore the steps to create a successful marketing plan that drives your business forward.

The session will cover:

  • An overview of the marketing planning process and the thinking behind a marketing plan
  • Your vision, values and the importance of brand positioning
  • Identifying your customers and where they might be
  • how segmenting your marketing will increase results

This will:

  • Help you become more aligned with your team and overarching business goals
  • Stand out in a crowded market
  • Tailor your marketing messages to resonate with your audience
  • Build trust from your customers and drive repeat business

To join this session, please sign up via the form below.

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