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21 November 2023

Webinar: Branding Brilliance: How to stand out from the crowd

Tuesday 21st November, 10:30am – 11:30am


It takes 7 seconds to make a first impression, so it is vital your brand is distinctive and makes you stand out from the crowd. Much more than a logo, a badge, or packaging, it is your core identity and should express who you are as a business and be reflected in everything you do.

This 1-hour webinar will focus on how to create a powerful brand, so it delivers impact for your business by attracting loyal customers and employees, setting you apart from the competition, and helping you to grow your reputation and increase your sales.

Our branding and marketing experts, Associate Director Alex Calvert and Senior Account Manager Georgie Harmer will share their expertise on how you can harness the power of branding for your business.

In this session, you will learn about how to develop a strong, powerful and value-based brand and use the creative ideas you have generated to develop a brand that you and your team are proud of, and your customers want to buy from!

This webinar will be a chance for you to discuss and participate, having the opportunity to raise questions and ideas about your business.

This session will cover:

  • What is a powerful brand?
  • Brand values and behaviour
  • Identifying the power behind your brand
  • Your brand personality and how to use it
  • Engaging your team and your customers
  • Getting creative – what does your brand look and feel like?

Following this session, you will understand

  • The reasons brands are powerful
  • What are brand values and how to identify them for your business
  • What makes your business and your brand stand out from the crowd
  • How to create an emotional connection with employees and customers
  • How brand personality translates into powerful marketing
  • How to communicate your brand in the right way

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