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Lindum Turf

Growing WildFlower Turf’s brand awareness through national PR coverage

The challenge

One of our long-term clients, Lindum Turf, had developed an innovative new Wildflower Turf grown in a felt carpet, which they wanted to promote to landscapers, garden designers and gardeners. Partnering with garden designer, Alan Gardner, they produced their first garden at Chelsea Flower Show featuring the wildflowers.

Our solution? Manage all marketing, PR & media relations and get great results!

We handled all the marketing and media relations for the garden and the product. The result was a 10 minute feature on BBC2’s Chelsea Flower Show programme and a news story on BBC Look North, which generated a massive increase in awareness and sales enquiries.

“A big thank you to Intandem for the huge publicity that we have attracted for the Chelsea project. It was very professionally managed, securing great press and photo opportunities, and of course the BBC TV coverage was the cream on the cake. The results are tangible, with increased enquiries, sales and overall awareness of Lindum and what we offer.”

Stephen Fell • Managing Director • Lindum Turf