Property PR & Marketing
Whether you’re a property developer, estate agent or housebuilder, we will help you to create a PR and marketing plan that will improve your brand awareness, boost your reputation, expand your reach and showcase your properties and developments to new and prospective customers.
With experience working with regional and national housebuilders, estate agents and property developers, our team has the expertise, industry knowledge, and passion to create a successful PR and marketing strategy that will deliver powerful results.
Why do you need a property PR & marketing strategy?
We’ll work with you to develop a strategic PR and marketing plan that will get you noticed for all the right reasons, helping you to:
- Build credibility and trust
Whether you’re an established property developer wanting to reach new audiences, or a start-up business needing to break into the crowded market, PR and marketing are key to raising your profile and establishing a brand that customers will trust when making one of the most important purchases in their lives. We’ll also help you to develop relationships with the people that matter to your business, whether it’s new or existing customers, local residents, community groups or suppliers.
- Reputation management
A carefully crafted mix of local, regional and industry PR, combined with strategic marketing and social media,will help you to build a positive reputation and expand your reach. We are also experienced in crisis management and can help you to manage crises such as on-site accidents, should they occur.
- Showcase what makes your company special
Whether it’s your sustainable building practices, local community engagement or your company’s history, highlighting your values through online and offline PR and marketing will help to resonate with your target customers and stakeholders and make your company stand out from the rest.
- Share your story
Sharing the unique and special stories behind your business is one of the most powerful ways of connecting with your audience! Whether you’re passionate about sustainability, working on a unique or historic development or are growing your sites across the region, we’ll help you share the stories which are important to your company and your customers.
The Intandem Approach
We know that for your PR and marketing activity to be truly effective, it needs to be underpinned by a well-thought through strategy and aligned with your wider marketing and business objectives.
We’ll always start by clearly defining the goals and purpose of your PR and marketing activity, the audiences you want to reach and what you want to say to them. This may also include an audit of your existing marketing, so we can identify what’s working well and where there may be room for improvement.
We then create a focused PR and marketing plan designed to achieve both your marketing and business goals. This would typically include a mix of press releases, photo opportunities, social media activity, paid social media advertising, website content, blogs and internal communications.
With extensive media contacts, and excellent relationships with industry journalists, we will also conduct intensive media relations. From writing press releases which secure fantastic media coverage, to planning community initiatives to raise your profile and manage your reputation, we will tell your stories to the people you want to reach.
Residential Property Marketing
Having worked with regional and national housebuilders, estate agents and property developers, we are experienced in all aspects of residential property marketing.
Whether you need support with launching a new development or improving the awareness of your sites across the UK, we can help with everything from the development of the marketing strategy, to the creation of the development branding, marketing collateral, signage, website content, digital and printed brochures, press releases, content creation and paid social media advertising.
Why work with us
With a proven track record of achieving fantastic results for property developers, housebuilders and estate agents across Yorkshire and the UK, we have experience in managing and delivering holistic PR and marketing strategies that increase brand awareness and sales.
From launching brand new developments to creating community engagement campaigns, we’ve managed all aspects of marketing and PR, and are well versed in what will make your property company successful!
We are a team of marketing and PR experts that know our strategic approach will maximise the results from your investment. We’ll integrate your PR and marketing strategies and wider marketing activity, measuring success by the overall growth and success of your business.
