January 8th, 2024
Showcasing the importance of farm diversification for AmpleBosom on BBC Look North
We are proud to share that our client AmpleBosom has been recognised for its farm diversification and featured on BBC Look North!
Founded by Sally Robinson, AmpleBosom has been helping women of all shapes and sizes feel comfortable and confident for 25 years, providing a wide range of bras and lingerie alongside expert advice from their team of specialists boosting lingerie, while also managing a thriving 220-acre farm and six holiday cottages.
The feature highlighted the need for farm diversification due to cuts in government funding post-Brexit, and showed how running the holiday cottages and starting AmpleBosom has given Sally and her family additional income streams.
In partnership with the AmpleBosom team, we created a strategic PR & social media plan to raise awareness of their BBC Look North segment by getting coverage ahead of it airing in popular regional magazines like The York Press, Gazette & Herald, and The Northern Farmer.