How could partnering with a PR agency help your business?

In today’s environment, maintaining a strong public image is crucial for your business’ success. Whether you’re a start-up or well-established company, partnering with a PR agency can be invaluable.

Having been the owner of Intandem for 22 years now, I have seen how we, as an agency, perform best for our clients when we are working on a retainer basis, getting better results, enhancing their success and creating long-term value for the business.

You might think, ‘I would say that’, and that there is potentially a risk from a client point of view that we might get complacent or not provide the agreed service. However, working with a reputable agency with the right values to create a close working relationship with you as a client means it is a win-win solution for all concerned. Not only that, we know things change rapidly in business and so we factor in regular reviews so we can change the retainer agreement as we go along.

Here are my thoughts on why working this way is best for our clients as well as for us.

1.       Strategic focus

Working on a longer-term basis means that there is a commitment on both sides, and we work to create a partnership from the very start. We bring together your team and ours and invest in a strategic planning process to make sure your PR and marketing closely align with your business’ overarching goals and objectives and will actually deliver results. This way we create the right messages to reach and engage with your audiences, with the ultimate aim of growing awareness of your business, generating enquiries and increasing sales.

2.       Working Intandem

At our core is ‘working Intandem’ so knowing we are working on a long-term basis with your business and your team means we can focus on your long-term strategies. By working together over a longer period of time we can forward plan and therefore efficiently plan so that our efforts are aligned. Not only that we can be more creative, develop campaigns that gain traction, and we can all agree priorities and plan the workload.

3.       Proactivity

Working on a long-term basis means that it is our job to create opportunities on your behalf. Often this is the hardest part of PR or social content planning. We have regular weekly and monthly meetings with our clients so we know what is happening in your business and we can spot opportunities before they arise. The earlier we know about possible PR stories the more likely it is to be newsworthy and the better result we will get. This can be as basic as knowing about a story ahead of time so we can arrange for PR photography which speaks volumes about how your business has added value to your clients.

4.       Building long-term relationships with your team and key media

A retainer allows time for investing and developing strong relationships with key media outlets on your behalf. In our experience, success builds on success and as media coverage grows it leads to more opportunities. Working with the team we build on the feedback we receive from the media and turn that into even more effective media coverage and therefore visibility for your business.

5.       Joined-up approach across the business

A retainer allows your PR agency to work in partnership with you join up efforts across different aspects of your business to ensure the messaging across your business is consistent. This strengthens your company identity, maximising the impact of your investment and creating value for your brand and in turn your business.

If you’d like to discuss how you can work with us and understand more about our strategic PR approach, please get in touch by emailing info@intandemcommunications.co.uk.