How can you develop an effective marketing and PR plan?
Knowing the purpose of your communications, marketing and PR and having a strategy in place is key to achieving the outcomes you want.
With years of experience, we know that creating a focused plan which is aligned with your business vision and goals will deliver the best return on investment.
That is why we take a strategic approach.
Why invest in a strategy?
A clear and focused strategy will help you to:
- Think strategically and identify the best opportunities for the business
- Align your branding, marketing, PR and internal communications
- Reach the right people, both inside and outside of your organisation
- Identify what each audience needs to know and clarify the messages you share
- Select the communications channels that will work best for your business
- Focus your time and money
- Maximise your investment
What we do
We listen. We think. We’ll work closely with you and your team to really understand your business challenges and opportunities. We’ll talk to your staff and customers to understand what you need from your marketing and communications and, working together, we’ll establish your business vision, set your communication objectives and marketing strategy, and map out a path to successful campaigns.
This is how we get great results.
Once the overall strategy is agreed, we develop a detailed marketing, PR and content plan that will set you on the right path.
We identify the best mix of online and offline channels to reach your target audiences, whether that is through PR, digital marketing, social media, or even a new brand or website.
We can work with you to make it happen or be guiding light for your team as they deliver the plan. As our relationship with you develops, we continue to take a strategic view, understanding the changing marketplace and helping you use your communications most effectively.
Why work with us
We are honest, objective and offer an external point of view. Clients often say how we have opened their eyes to new avenues and possibilities.
Our experience in marketing, PR and communications is second to none and we know how to think strategically so that has a positive impact on your business.
To see how we’ve helped our clients, take a look at some of our case studies.