Hempwell York
Establishing Hemp Well’s PR presence in Yorkshire
The Challenge
Hemp Well was established in 2017 by Philip and Lisa James and began selling its innovative CBD products online in 2018. The high-quality products, manufactured at York Science Park, include a range of CBD oil tinctures, capsules and creams, which research suggests could help with a range of common physical and mental health issues, including anxiety, stress, insomnia, chronic pain and arthritis.
Keen to have a high street presence, Hemp Well opened its first store in the heart of York city centre in the Spring of 2021 and needed to announce it’s opening to both the local and regional community.
Our Solution
Working closely with the Hemp Well team, we created and delivered a targeted PR campaign to mark the store’s opening. Focusing on the manufacturing process, the scientific research and the health benefits of the Hemp Well products, plus the rapid growth of the company itself, we provided our local and regional media contacts with detailed information and a range of imagery.
This ensured the resulting coverage was comprehensive, helped to dispel any myths about using CBD, plus communicated the Hemp Well team’s vision of being able to share their expertise and experience first-hand with visitors to their shop.
The Outcome
We secured extensive coverage in the local and regional print and online media, including York Press, the Business Desk, Bdaily, Yorkshire Business Insider and York Mix.
Our impact made a difference
7
pieces of coverage across regional and business media