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Harvest Moon

Social media success for innovative snack company

The challenge

Artisan snack producer, Harvest Moon, wanted to increase its social media presence and engagement with the aim of driving more sales through its website. Based in Yorkshire, the company has been refining the ‘perfect cluster’ since the mid 1990s and offers healthy, savoury and sweet snack ranges and a variety of indulgent confectionery.

Our solution

We worked with Harvest Moon to refine their key messages and target audiences and to develop a creative, social media content plan which would maximise engagement and grow the number of followers on its existing Facebook and Instagram pages. This included the creation of new graphics to build on their brand image and a photoshoot to give a range of imagery which could be used in different formats.

We also worked with a number of carefully selected, local social media influencers, gifting them products to increase brand awareness amongst their followers. As part of our content strategy, we ran a series of short, highly targeted advertising campaigns on both Facebook and Instagram, highlighting the range’s key USPs such as their high-protein and allergen friendly flavours.

Our impact

231%

increase in website traffic in 2021 in comparison to the previous year

28%

of website traffic driven from social media

236%

increase in Instagram followers in 6 months