Raising awareness of the York Core

What was the situation?

The York Core is a state-of-the-art, city-wide, pure fibre optic network introduced to deliver gigabit connectivity to York’s business community, providing 1 GB internet speeds through fibre to-the-premises. Built and operated by CityFibre, the York Core sets York apart from other UK cities and made it the UK’s first ‘Gigabit City’. We helped the London based marketing team to raise awareness of the benefits of new network to York based businesses through a series of marketing and PR activities.

What was our solution?

We provided marketing and communications support at a local level, using our local knowledge and focusing making sure the key messages reached relevant target audiences. We also organised and attended many presentation events at which local businesses were invited to learn more about York Core.

We also arranged sponsorship packages with local business organisations, produced print and online marketing materials with information for local businesses and facilitated direct email campaigns. Furthermore, we provided as well as implemented a print and digital advertising schedule.

What was the outcome?

Over a six month period, awareness of the York Core increased with York businesses signing up to the network. This was achieved through them understanding the importance of having a reliable, ‘ultra-fast’ internet connection so they stayed ahead in a fast moving digital world.

“Intandem are a pleasure to work with – both from a personal and professional perspective. They’re well connected, fun and creative. They helped us understand the local business community and how to position our business in order to appeal to them. They made sure we were sending the right messages to the right people!”

Helen McCarren | Marketing & Communications | CityFibre

Intandem Communications | York PR & Marketing Agency

Brilliant results delivered through powerful communications

About Us

Intandem Communications is a PR  and marketing agency based in York. Our experienced team will help you get powerful results from your public relations, marketing and social media. We work with businesses across Yorkshire and nationwide and can help with your website, digital marketing, media relations, internal communications, market research and promotional campaigns.