Launching a new bike store for CycleStreet

Owner of award-winning York bike shop, Jon Dean, approached us to develop a marketing strategy and PR campaign for the re-launch of his shop as it relocated into new, larger premises and with a move further into the higher end, ‘enthusiast’ market.

Following extensive background research into the marketplace and workshops with Jon, we defined CycleStreet’s target markets and goals, developed a set of adaptable key messages for those markets and a suite of successful marketing activities including digital advertising through Google, Facebook and regional online newspapers, and a local radio ad campaign on Minster FM. CycleStreet also maintains its growing customer base through regular Facebook activity.

bike shop

We developed a PR campaign for the launch of the new shop, which was officially opened by the Lord Mayor of York and attracted regional media attention and on social media, as well as coverage in the trade press.

Following the launch of the new shop, CycleStreet saw turnover increase by almost 40% and growth figures have continued to rise. Jon attributes much of this success to the revised marketing strategy which we developed with him.

“The decision to choose Intandem as our PR partner was not a difficult one in comparison to other agencies; the attention to detail, the professional yet personal approach, and importantly the determination to succeed by all members of the company were the key reasons for choosing them…”

“The approach taken by Intandem Communications was both methodical and analytical, whilst remaining personal.”

“Results are the ‘proof in the pudding’ in any business; CycleStreet 2012-2013 financial results showed a healthy 49% growth in turnover at year end in March 2013.  Foot fall, turnover and website traffic rocketed when the marketing plan was executed to reveal September 2012 remains our second best month ever.”


Intandem Communications | York PR & Marketing Agency

Brilliant results delivered through powerful communications

About Us

Intandem Communications is a PR  and marketing agency based in York. Our experienced team will help you get powerful results from your public relations, marketing and social media. We work with businesses across Yorkshire and nationwide and can help with your website, digital marketing, media relations, internal communications, market research and promotional campaigns.