Helping to raise the profile of York-based Love Cheese


What was the situation?

Harry Baines, owner of York-based Love Cheese, a unique fine cheese and wine store, wanted to launch the opening of the business’s new café and garden. Harry wanted to publicise the event but wasn’t sure of the best way to do so.

What was our solution?

We decided on a two-pronged approach focusing on getting PR coverage and targeting social media. We secured a story in the Yorkshire Post (with a weekend readership of 90,000) and created Twitter, Facebook and Instagram accounts for Love Cheese.

We ran an integrated social media campaign in the lead up to the open day and the launch event was well attended with lots of new and existing customers attending on the day.

What are the outcomes?

By promoting the Love Cheese event via regional press and social media, the event was well attended and successful. The regional coverage has increased recognition and profile of the shop and café which in turn has led to an increase in customers.

We showed Love Cheese the power of online marketing and gave them the confidence to use and develop the channels themselves.

Love Cheese now uses their social media channels to communicate with existing customers and reach potential new ones. They have over 1,750 likes on their Facebook page (an increase of 40% from when we started working together) and over 2,500 followers on Twitter – not bad for a client who used to be wary of using social media as a marketing tool.

“We worked with Intandem to promote our launch event. Their expertise helped us to get some great coverage in the Yorkshire Post and local media and they led the way on social media handling our accounts in the run up to the event with great success. The work they did resulted in a really busy launch and we now have a much greater social media presence which is continuing to drive new customers.”

Harry Baines | Owner | Love Cheese

Intandem Communications | York PR & Marketing Agency

Brilliant results delivered through powerful communications

About Us

Intandem Communications is a PR  and marketing agency based in York. Our experienced team will help you get powerful results from your public relations, marketing and social media. We work with businesses across Yorkshire and nationwide and can help with your website, digital marketing, media relations, internal communications, market research and promotional campaigns.