Helping Hudson Moody to get ahead

What was the situation?

Award winning estate and letting agents Hudson Moody operate in a highly competitive marketplace with an increasing reliance on online marketing. It needed a new website which would position the business ahead of the competition and improve Search Engine Optimisation.

What was our solution?

We wanted the site to capture what makes Hudson Moody unique and present this in an attractive online format. The previous website contained lots of useful information but this was hidden inside complicated layers of navigation.

We created a much simpler site map which made the most of existing content and made it easier to find. We introduced a free valuation checker to generate opportunities for valuations.

Once the website was completed, we created a monthly e-newsletter designed to inform customers searching for properties and enable Hudson Moody to share regular updates and engage consistently with its applicants, landlords and vendors.

What are the outcomes?

Hudson Moody’s new website was launched in August 2016 and since then visitor numbers have increased to the site by more than 30%.

The e-newsletter has an average open rate of over 40%, compared to an industry average of around 20% with significant traffic driven to the website.

The new website and e-newsletter have helped to position Hudson Moody as an expert within the industry by creating an attractive, easy to use platform which showcases the properties they are marketing as well as enabling them to effectively communicate their views and expert advice to customers. 

“Intandem expertly project managed the design and development of our new website. Their understanding of our market place, coupled with excellent digital knowledge has resulted in a website which we are not only proud of, but that serves the business and our customers very well. Intandem are now helping us to take our marketing to the next level and we really value their honesty, expertise and professionalism.”

Tarnia Hudson | Director | Hudson Moody

Intandem Communications | York PR & Marketing Agency

Brilliant results delivered through powerful communications

About Us

Intandem Communications is a PR  and marketing agency based in York. Our experienced team will help you get powerful results from your public relations, marketing and social media. We work with businesses across Yorkshire and nationwide and can help with your website, digital marketing, media relations, internal communications, market research and promotional campaigns.