Engaging the student community with University of York’s Careers team

We were invited to work with the University of York’s Careers Service to help position it as being fundamental to the student experience and also to position the University as an inspirational leader in supporting graduate employability.

Research had shown that only 10% of students accessed the Careers Service, but those who did were very impressed by the help and advice they were given. There was therefore the opportunity to tell a compelling and engaging story.

Working closely with the Careers Service team, we developed a new Marketing and Communications Plan which resulted in a set of clearly defined marketing messages; a vibrant new look and feel for the Careers Service, and a range of print and digital marketing materials. Our approach meant that the new strategy and plan was seamlessly integrated into existing marketing activity. This has provided the team with a solid base and a clear, targeted and engaging range of marketing materials that can evolve over time.

“Intandem worked with our Careers team on a year-long project to re-engineer fundamentally the way they relate to and work with students and employers. The effects on the way the staff and users perceive the team's contribution is such that we have moved from a service providing to the minority elite to a universal service which students feel is accessible and modern; and which anticipates and is responsive to diverse needs. Our embedded consultant was an amazing mentor, facilitator and critical friend on this journey. We will certainly use them again.”

Kate Dodd |  Academic Registrar  |  University of York

Intandem Communications | York PR & Marketing Agency

Brilliant results delivered through powerful communications

About Us

Intandem Communications is a PR  and marketing agency based in York. Our experienced team will help you get powerful results from your public relations, marketing and social media. We work with businesses across Yorkshire and nationwide and can help with your website, digital marketing, media relations, internal communications, market research and promotional campaigns.