Developing brand consistency and marketing support for national rail consultancy, TSP Projects

What was the situation?

TSP Projects is an award-winning design, engineering and consultancy business specialising in rail, transportation and energy industries. Based in York,  with offices in Manchester, Birmingham and Reading, the company employs more than 400 people.

The business needed to improve the consistency of its brand  and communications across the business to enhance its position and reputation. The company had a very small in-house communications team who needed support with developing the brand, marketing collateral and promotional materials. They were looking to recruit a new Marketing and Communications Manager to head up the department and develop the communications process for the business. 

What was our solution?

Whilst working with the senior management to recruit a Marketing and Communications Manager that fitted with the business, we effectively became the company’s communications department.  We developed new marketing collateral for recruitment events and business exhibitions, helped create office graphics and helped to streamline the company’s day to day internal and external communications.

Alongside this, we worked closely with the directors and senior managers to create the company’s brand identity and guidelines. This included guidelines on using the logo, brand elements and photography, as well as key messages about the business and tone of voice, plus templates for internal and external documents and examples of all types of brand collateral.

What are the outcomes?

Together, we created detailed brand guidelines ready to roll out across the business to ensure all company communications would be professional and consistent. We provided support and helped to expand their communications team, assisting in the recruitment of a new graphic designer and Marketing and Communications Manager.

What did the client say?

‘’Rachel and the Intandem team worked with all our people to deliver an invaluable, strategic approach for our marketing and communications. Whilst providing support and expert advice, they helped us to develop our in-house marketing and communications resource and established a consistent brand identity across the business.’’

Craig Scott | Managing Director | TSP Projects

Intandem Communications | York PR & Marketing Agency

Brilliant results delivered through powerful communications

About Us

Intandem Communications is a PR  and marketing agency based in York. Our experienced team will help you get powerful results from your public relations, marketing and social media. We work with businesses across Yorkshire and nationwide and can help with your website, digital marketing, media relations, internal communications, market research and promotional campaigns.