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by Lauren Cooper

July 26th, 2023

Is social media still important for my business?

Social media has been around a long time, so it might be easy to start wondering if there’s a new marketing technique or ‘trick’ that would work better for your business.

However, social media still plays a vital role in almost all marketing strategies, helping businesses to connect with their customers, increase brand awareness, build trust in their brand, boost revenue and drive traffic to their website.

Here are just some of the ways that social media can play an important role in your marketing and PR strategy!

Engaging with your audience

In an ever-increasing fast paced world, many of us crave engaging connections. Used properly, social media is exactly that, ‘social’.

It enables you to speak directly to your audience, to share your story with them and to connect digitally in a way that wouldn’t be possible if relying on your website alone.

Similarly, your customers can speak to directly to you, to share their thoughts and feelings on your content, to provide feedback, to ask questions, and to build a relationship with your brand.


In a time when consumers are becoming more conscious than ever as to where they spend their money, having trust in your brand is vital.

Social media provides the opportunity to build trust directly with your existing and prospective customers, by showing who you are, what you have to offer, and why people should invest in your product or service.

By consistently showing up on social media, posting helpful and informative content regularly, followers begin to build trust in your brand. Brand loyalty will follow trust, and from loyalty will come long term, repeat customers.

Targeting your audiences

How often have you wondered if your phone has been listening to you?

Many of us will see adverts that relate to a product or service we’ve recently been discussing or searching for information about online. Social media allows businesses to reach their prospective customers by targeting audiences based on their demographics, interests and even, their purchase history, resulting in a much more targeted, effective communication strategy than some more traditional methods.

Brand Awareness

Whether you’re a start-up looking to build an entirely new customer base, or you’re looking to expand and reach untapped audiences, social media is the perfect tool to build brand awareness.

By sharing content about your business, your values, vision and the ethos behind your products or service that aligns with your target audiences’ interests, wants and needs, you can build up a following of prospective customers whose awareness of your brand will increase with the more content you share.

Cost-effective advertising

Paid social media advertising is one of the most effective forms of digital advertising as it can be highly targeted and relatively inexpensive.

With advertising available on almost every social media platform, choosing to invest will allow you to extend your digital presence by reaching new online audiences.

If you’re looking for a relatively low cost, highly measurable form of digital advertising, social media advertising is the perfect place to start.

 When used correctly social media is an incredibly valuable and cost-effective marketing tool which can help drive a sustainable and long-term business.  

 If you would like to find out more about how social media can help your business, please get in touch!

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